Notes Term Paper Example | Topics and Well Written Essays - 1000 words

Notes - Term Paper Example An effort has been made to present notes that have practical implications. Notes of a fictitious company are as under: 1. The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as applicable to UK, and the Interpretations of International Financial Reporting Standards (IFRIC). Principal financial accounting and valuation methods used to prepare consolidated financial statements are set out in each of the following sections. The accounting methods are generally unchanged as compared to the previous year. 4. The consolidated financial statement includes the financial statements of the Principal and the group companies in which group holds stake (its subsidiaries) until 31st December of each year. Majority stakes of the group deem to exist if the group can determine the financial and managerial policies of a subsidiary in order to obtain economic advantages. a. In case of acquisition of a company, the capital is consolidated using acquisition method. The assets and liabilities of respective subsidiaries are valued at market value attributable at the time of acquisition. If the acquisition costs exceed the attributable current market value of the acquired identifiable assets and liabilities, the capitalised difference is shown as goodwill; otherwise it is immediately adjusted against income. The Non- Controlling interests are reported as part of the current values of the stated assets and liabilities corresponding to their respective interests. d. The earnings as well as assets and liabilities of associated companies are incorporated in this consolidated financial statement using the equity method of accounting. Interests in associated companies are given in SFP as acquisition costs adjusted by changes in the group share of net income following acquisition, and losses due to depreciation. Losses that exceed the

The Impact of New Media on the Design and Advertisement Industries Term Paper

The Impact of New Media on the Design and Advertisement Industries - Term Paper Example New media is a recent term that has come to be used in reference to the digital world more so with reference to computers in information and communication technology. It is a product of the twentieth century that saw its evolutionary roots from analog technology. It has characterized relations of this era by making globalization a popular topic. Trade between people and organizations in far geographical locations now takes place by just a touch of a button behind the comfort of one's personal computer via the internet. The incorporation of new media into the society inform of a globalized world tends to bring in threats into the moral social set up as indiscriminate receivership of information on the internet becomes difficult to control exposing people to different unethical practices. A research done by Millward Brown agency in the UK relayed information to prove that new media can give maximum impact to observers of its advertisements. Millward is a mobile phone marketing organization that took the first study to ascertain the significance of mobile phones in the advertisement. Advertisements were sent to mobile phone users in the UK and measure the impacts it had on the people who received them. The research came up with the findings that the branded advertisements effected 32% awareness of the people approached. It further indicated that 22% of the mobile phone users who received the advertisements were willing to buy the products should they go to the markets. The research measured these opinions from about 600 male consumers between the ages of 16 to 36 over a period of 5 weeks during the air of the advertisements. The study concluded that single advertisements strongly increase advertisement awareness and the probability of purchase. (Brown, 2008)Â  

Facts of the Case Essay Example for Free

Facts of the Case Essay On May 1967, Carole D. , an international model and Gerald D. , a top executive in a French Oil company got married. They established a home where they lived as husband and wife. Two years later, Carole got involved in an adulterous affair with her neighbor Michael H. Subsequently, Carole gave birth to Victoria D. and in the birth certificate Gerald was named the father of the child. Immediately after the delivery of the child, Carole D. confided to Michael H. that she had strong reasons to believe that he was the real father. A group blood test was taken which only confirmed their suspicions that indeed Michael was the real father. In light of this discovery, Carole paid Michael a brief visit at his place, during which time, Michael held out the daughter as his very own. Not long after, Carole left Michael to live with another man and later returned to Gerald. After a series of failed attempts to see his daughter and having been rebuffed by Carol a few times, Michael filed a filiation action in California Superior Court to establish his paternity and right to visitation. The child Victoria, in a cross-complaint filed through an appointed attorney and guardian ad litem, asseverates that if she had more than one psychological or de facto father, she was entitled to maintain her filial relationship, with all of the attendant rights, duties, and obligations, with both. Issues of Law: The law at issue in the case at bar is the California statute holding that â€Å"a wife cohabiting with her husband, who is not impotent or sterile, is conclusively presumed to be parents of a child of the marriage†, unless such presumption is rebutted by competent blood-group test results declaring otherwise. Likewise, a motion for which must be filed in court not later than two years from the date of the child’s birth by the husband, or by the natural father after an affidavit recognizing paternity has been filed in the appropriate period allotted by law, [Cal. Evid. Code Ann. 621(a), (c), (d) (West Supp. 1989)]. Legal questions: Petitioner avers an abridgment of his rights to procedural and substantive due process of law insofar as he was barred from demonstrating his paternity through blood tests, and that the overriding social policy of protecting the integrity of the family unit, stemming from the husband and wife relationship, prevented him from exerting his natural rights as a father over his natural daughter. He argues that the protection of Gerald’s and Carol’s marital union is an insufficient state interest to deny him the right to continue filial relationships with Victoria. Tradition espoused in marital union must give way to his inalienable natural right as a father. The main issue is whether or not the relationship between Michael and Carol, as a family unit, has been recognized as valid in society, or that history has in any way accorded special protection to their extra-marital union. Cross-complainant, on the other hand, invokes the equal-protection clause in addition to her right to due process. She argues that by denying her full enjoyment of being with her natural father, the State does, in turn, discriminate against her status as an illegitimate child. Court Opinion and Holding: The decision of the California Superior court appealed from is affirmed. The State, its laws and the society in which they are ensconced largely favor the strength and solidarity of marital unions. Absent a clear showing that neither the husband nor the wife are incapable of conceiving and bearing a child, or that the husband had no access to his wife when the child was conceived, the presumption that the child born out of their marriage is theirs can not be refuted. Presumption of legitimacy in a valid marital union is a fundamental principle of common law. The rationale for applying the presumption lies at the fact that the heirs must be protected against allegations of illegitimacy when the rights of succession and inheritance are in question. It is also a means to prevent indiscriminate and spurious claims to the illegitimacy of the children of the family in order that the stability of state and family is preserved. Michael’s claims find no meaning in the extant pages of jurisprudence and history where a man was ever successful in asserting his paternity of a child with a woman as the wife of another man in the subsistence of a valid marriage. Thus, Michael’s contention is devoid of social merit and legal cognizance. Cross-complainant’s concern that she is discriminated against as an illegitimate child is likewise unmeritorious. For one, she is considered legitimate in the eyes of law and second, she possesses all the rights and obligations of a legitimate child. No discrimination whatsoever arises. Student Opinion: Dura lex sed lex. The law is harsh but is the law. In this case, the court understandably had to uphold social traditions and legal construct against the claims of natural rights of Michael simply because the technological means of proving paternal filiations are not that abjectly convincing. The court’s adamant refusal to at least grant Michael the right of a natural father, much less give him visitation rights bespeaks of its desire to maintain social order no matter the psychological and social ramifications it may bear on both Michael and Victoria. Yet science has progressed at such a gallop that was then science fiction is now science fact. DNA typing and other competent methods of accurately confirming a person’s legitimacy, may completely trump legal rhetoric argued in this case. Perhaps, in future test cases, in light of DNA technology, the court would be more willing to deviate from the norm in favor of fathers of children outside of a legally subsisting marriage. Hopefully, the presumption espoused in this case will no longer find application before concrete and hard scientific facts and the court would be more lenient to the Michael’s and Victoria’s of society.

An Analysis Of Water Pollution In China Environmental Sciences Essay

An Analysis Of Water Pollution In China Environmental Sciences Essay The challenge of escalating water pollution in China has posed a formidable threat to the existing water bodies that are immensely beneficial to the natives, industries and the government. This water pollution has been as a consequence of effluents from the heavily industrialized areas, which drain chemicals to rivers and other related streams. The escalating quandary of water pollution in China requires swift and practical measures geared towards safeguarding the few water bodies that have not been polluted, and halting further pollution of those already polluted. These efforts will aid in protecting the aquatic life, and improving on environmental conservation. To effectively limit the levels of water pollution, the Chinese Government ought to implement reasonable and valid systems that will guarantee the reduction in release of toxic effluents into the aquatic ecosystem. The appalling state of affairs resulting from the Chinese industrial effluents from the densely populated manufacturing states have reached to points where they threaten to literally extinguish the aquatic life, and thereby rendering once valuable rivers and streams useless. Indeed, these rivers, streams and other water bodies are affected to a point that they can be seen to be contaminated from visual observation. Additionally, strong and awful smells can be felt emanating from the flowing bodies of water; these polluted masses of moving water are usually black in color (Economy 2010). The Chinese authorities ideally want to intervene and implement effective measures to regulate the culpable industries on their commercial release into these rivers and streams. Many industrialists however argue against such a move, instead positing that by implementing a number of restrictive measures, the authorities will be deterring the growth and development of upcoming industries. Such arguments fall flat in face of logic and only help to champion the further degradation of the environment. The industrialists also posit that these measures will reduce production of some companies, which they argue, are particularly critical in global industrial production and the emergence of China as a superpower. Implementation of restrictive laws should not be compromised by vested interests from industrialists. Restrictive and regulatory environmental laws are designed help in guarding environment for the future generations in China. Environmental standards in China are deteriorating at a particularly unsettling pace when compared to other countries. Natives of Chinese towns are pessimistic about future environmental outlooks. They have witnessed once clean rivers turned into sewerage drainage channels because of extremely uncontrolled dumping of industrial refuse. In an environmental conservation article, Rivers Run Black in Shanxi Province in CHINA.ORG.CN website, a farmer called Li Yonggang recalls a few years back when a nearby riverShushui Riverwas remarkably uncontaminated and bustling with marine life. He notes with vivid contract of how the landscape of back then is so different to that of today. At thirty years, everything has changed and very different to what he used to see in th e 1980s. Li compares how he dug a mere 60 meters in the past to get clean drinking water, but nowà ¢Ã¢â€š ¬Ã‚ ¦well is 180 meters deep (Rivers Run Black in Shanxi Province). Water pollution is normally graded on a scale of I, II, III, IV and V-where I is the purest with least pollutants and V is the most polluted. Shushui River is currently on grade V. Shanxi province is categorized as leading in having worst river waters in the country because of the big industries in the region (China Knowledge Press Pte Ltd Xiahou, 2005). Environmentalists and natives are equally conscious of the heightening status of the quandary, and most wonder if the deteriorating status will be halted in time since all the ten most polluted cities are in Shanxi (Rivers Run Black in Shanxi Province). According to Jian Xies book Addressing Chinas water scarcity: recommendations for selected water resource management issues, which was written in collaboration with the World Bank, the Peoples Republic of China possesses no adequate and proper sewerage management system and as a result, both the public and domestic waste is channeled into nearby water bodies. Some rivers have turned red as a result, clearly depicting the extent of pollution. (See illustration below). Also about 500 million citizens do not have any kind of access to hygienically treated drinking water and majority resort to taking filthy water from rivers (Xie World Bank, 2009). Current studies depict excessive discharge of mans refuse and other pollutants from agricultural area. The discharging of waste in the sea is rampant because the majority of the rural populations do not have abundant water conditioning facilities. This puts them on the verge of getting infected with industrial and human waste related diseases. The Xie/ World Bank book highlights the concerns of many people lacking domestic water, and indicates that such predicaments have pushed people to use flowing water from streams and rivers. Here, they can wash clothes and get water for cooking and drinking. The most culpable industries in the list of agents of pollution are plants that manufacture drugs, chemicals and tannery mills. The picture below shows how factories located near water bodies in China easily dump heaps of wastes. Wastes can be seen spilling in the river depository. Yangtze effluence Evident as it is, water contamination is primarily caused by industrial processes. From the observation of the visual evidence above, not only is water being affected, but the air is equally polluted. These emissions of toxic substances into the environment cost the Chinese government almost $69 billion annually, a figure that is spent on dismal efforts closely related to environmental conservation but which barely have any effect. Marquita Hill reports in Understanding Environmental pollution that China disposes about 11.7 million pounds of organic waste annually. This is mindboggling when you consider that industrialized nations such as the United States emits about 5.5, Japan emits around 3.4, Germany 2.3, India 3.2 and South Africa a paltry 0.6 (Hill, 2009). When you do the mathematics, Chinas emission is almost equal to all these five countries. This is intense pollution according to the statistics the rate is increasing endangering the human existence. There has been evidence of algae blooms in rivers and lakes caused by surface run-off during rainy seasons where industrial and farming chemicals are deposited in the rivers. Hill elaborates on how these run-offs result in the depletion of oxygen in the water leading to death of aquatic life. Chinese residents did try to curb this by pumping oxygen mechanically in water but the ultimate responsibility rests on the government to regulate the use of toxic industrial chemicals in these sectors. China aimed at cutting down on water effluence by ten percent from 2008 to 2010. It also attempted to clean Huai basin in Anhui Province in the 80s and 90s but those efforts foundered; $8 million dollars was spent on the project. It is clear currently that China must invest in river protection. China says water pollution double official figure, (Reuters 2010). According to this report China had grossly underestimated the levels of corruption posted in 2007. Apparently, the government estimation did not factor in the waste from agricultural activities, A study by Chinas Environmental Protection Agency in February 2010 said that water pollution levels were double what the government predicted them to be mainly because agricultural waste was ignored (Reuters, 2010). This unmasked the truth of the matter in China; the extent of Chinas environmental predicaments could be much worse! This also questioned whether the Chinese government is cognizant of its predicament and what measures it must take to reduce negative effects. Earlier in 2007, government reported it had reduced COD by 30 percent to 13.3metric tons. The article reports of extremely alarming statistics of water pollution which need quick action before things get out of manageable brackets. Coupled with both industrial and domestic emissions, the COD rose by 5 percent around the original one in 2007 (Reuter, 2010). China faces dual predicament of water pollution and scarcity. Its vast population is faced with severe water problem which is extreme in heavily populated cities. There are also cases of inadequately treated municipal waters which is unhygienic for human drinking. China therefore is forced to harvest or extract impure water especially in Yantai, Qingdao and Behai. China must supplement its water resources; straighten out any sluggishness in municipal facilities, equip sewerage firms with resources to treat toxic waste and properly channel the drainage system and enact laws to combat irresponsible industrial behaviors. In the country, most of the rivers have grade IV and grade V of pollution; these rivers are toxic and extremely unhealthy for human and living things use. It is the governments responsibility to clean the rivers and avert possible ecological disasters.

Case Study: Office Depot Essay -- Business Case Study

(1) What marketing orientation or approach does Office Depot appear to be using now? How does Office Depot create value for its customers? Describe two things it could do it move it more toward implementing the marketing concept. After the situation has been addressed by Steve Haines, Office Depot appears to be using a societal marketing concept approach. A societal marketing approach is carried out by making good marketing decisions through considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. This tactic focuses on delivering value to customers to improve the consumer and the society’s well-being. Office Depot appears to be focusing on the building profitable customer relationships process of marketing to build value. They are taking their customer relationship management process into account to build their customer relations by delivering superior customer value and satisfaction. They are also realizing that their customers are very important to the success of their firm and are striving to fix any problems associated with their actions. They are trying to create value for their customers by building strong relationships for more reasons than just the idea of profits. A business’s marketing aim is to build specific relationships with the â€Å"right† customers. It is essential to create value for these targeted customers and to obtain a higher customer equity. Two things that Office Depot should do to move it more toward carrying out the marketing concept could include addressing the issues with their services directly to the employees and allowing their customers to realize that their feedback is greatly appreciated and that their ideas and opinions will b... ...s customer service operation and learned of Steve's story, what steps would you take? I would be very upset if I were in charge of Office Depot's customer service operation and learned of Steve's story. I would take several steps to try to resolve the situation. It would be a good idea to require my employees to take several courses that focus on stressing specific customer relations skills. I would also design a policy that each employee would be required to follow when dealing with customers. This would ensure that all employees were displaying good customer relation skills. I also think that it would be a good idea to individually address this specific situation to the employee involved. Maybe, for example, the employee is not aware of what he is doing wrong. Employees need to be individually and specially trained in their field of association with the company.

religion Essay -- essays research papers

My Religious Odyssey You can take the girl out of Catholic School†¦ Most people grow up with some type of belief system. Judaism, Christianity, Islam and even Agnosticism are some examples. It wasn’t until I had a child that I realized that religion was just man’s way of explaining God. Even as a kid, however, I always believed in a higher being. Not just because of my very heavy-handed Catholic upbringing. I questioned many things about my religion. Since I loved science, I was confused about how the â€Å"Big Bang† and Adam and Eve coexisted, but I always knew that God existed. I had no scientific irrefutable evidence – I just had faith. You know how they say everything you ever really need to know you learned by first grade? Well it wasn’t until I had both my faith and my life tested, that I fully came to realize that one’s spiritual journey in life doesn’t have so much to do with what religion one surrounds herself with, as much as the faith that one has in God. Faith is what defines a personâ€⠄¢s spirituality as opposed to specific religions. I was raised in a Catholic upbringing. I grew up in Chicago, which has the second largest archdiocese in the U.S. I was baptized as an infant at St. Sabina’s and attended high school at Mother McAuley Liberal Arts, run by the Sisters of Mercy nuns. Catholicism is a religion steeped in ritual and tradition and so I vividly remember my first holy communion in the first or second grade, and my Confirmation, when in the seventh grade I reaffirmed my decision to be both a Catholic and a Christian. I also remember the many hours of study, every year, in religion classes that were required in each grade level. I had cousins who weren’t Catholic who spoke of religion classes taking place only in Sunday school. I did not have Sunday school. I had Monday, Tuesday, Wednesday, Thursday and Friday school. Every class attended mass at least one other day during the week, in addition to Sunday. I remember learning how to pray the rosary beads and knowing certain holy days and saints, important to the Catholic religion. We also participated in confession, where we told a priest about our sins and transgressions, and he gave us a penance to absolve us from guilt. If one is looking for a pomp and circumstance religion, then Catholicism is the one for you. Since about eighty-five percent of the school also attended the church, th... ...c ministry featured both the gospel music I had come to love at Lincoln Heights in addition to the hymns I grew up with at St. Margaret. The pastor believed that he was a sinner just like me and spoke of the church in terms of God’s people, versus a building. Most importantly, I felt a strong connection between myself and God and the other worshippers. They seemed to sense that I needed assistance in my spiritual odyssey, and reached out to me. Most of the congregation had attended Carmel Presbyterian for generations and were looking for new people to help rejuvenate the church. They openly embraced my family and we happily reciprocated. I had finally found a church home. Throughout my religious odyssey, from Catholicism to Baptist beliefs to Presbyterian creed, faith in God remained the one consistent sustaining value in my life. Faith helped me determine that religion by itself is not the most important qualifier in a person’s spiritual odyssey. Faith also helped me to develop a closer relationship with God and is what helped fortify my spiritual growth throughout difficult life struggles. Faith in God versus faith in religion is what most matters on life’s spiritual journey.

How does Iago Convince Othello to Kill Cassio and Desdemona by the End of Act Three?

How does Iago Convince Othello to Kill Cassio and Desdemona by the End of Act Three? Act Three of Othello begins with Othello having no doubts at all concerning his wife’s fidelity and the happiness of their marriage, and ends with him almost totally convinced of her false guilt of being in an affair despite having very little evidence to prove it and no reason to want it to be true. His complete certainty comes rather from the manipulative skill of his ensign Iago who uses three principal broad categories of tactics to convince Othello of Desdemona’s culpability.Iago’s first and favoured tactic at the beginning of Act Three, Scene Three (the pivotal scene in which he brainwashes Othello) is that of subtly delivering half-completed ideas and ambiguous statements to reel Othello into this body of lies and entice him into questioning Desdemona’s fidelity. This begins when Cassio, whom Iago is trying to frame as Desdemona’s lover, takes his leave from the scene. Desdemona says to Cassio ‘Well, do your discretion’, to which Iago replies ‘Ha, I like not that’ (3. 3. 34).By saying that he does not like the idea of Cassio being free to do as he pleases, Iago implies that Cassio is doing something wrong and going unnoticed, thus sowing the initial seeds of doubt in Othello’s mind. When Othello begins to question him as to what he’s seemingly keeping secret, Iago masterfully uses hesitation to convey half-completed ideas and further snare Othello. For instance, when asked what he is saying by Othello, he answers ‘Nothing, my lord; or if- I know not what. ’ (3. 3. 36) The pause after ‘if’ conveys the idea that there is more to the story and, also, that Othello doesn’t want to hear it.This supposedly evasive answer intrigues Othello and allows Iago to proceed later on with bolder persuasion. Iago exercises other methods to communicate supposed unsettled, half-formed ideas, such as in his monologue in Act Three Scene Three lines 147-157, which is a vague, tangled, and convoluted expression of the horribleness of his thoughts, containing sudden pauses and spoken in the more awkward and disorganised prose form. This all serves to give the impression that Iago is hiding something and to frustrate Othello, which works, since when Iago is done Othello exclaims ‘Zounds! What dost thou mean? ’.It is clear that early on Iago’s rhetorical tactics successfully lure Othello into doubt and lay the foundations for Iago’s forthcoming more concrete convincing of Othello. In addition to these rhetorical tactics is Iago’s use of subliminal influence to win Othello over to his side. Iago makes remarks that, on the surface, are positive, but are actually meant to convince Othello of Cassio and Desdemona’s guilt. For example, when Othello asks Iago why he asked him whether Cassio knew about Othello and Desdemona’s lo ve from the beginning of their relationship, Iago replies ‘But for the satisfaction of my thought,/ No further harm’ (3.3. 97-8). Ostensibly this seems like a good thing for Othello, but Iago is implying two things that would indicate harm: first, that Iago has a curious thought about Cassio and Desdemona that needs to be satisfied and, second, that harm has already been done. Later on in the scene, when Othello claims that he does not believe that Desdemona is cheating on him, Iago says ‘Long live she [as loyal]; and long live you to think so’ (3. 3. 230). Once again Iago is outwardly looking at the situation in a good light, but beneath the surface he is suggesting that Othello is being naive.This obviously works, because on the next line Othello has begun to worry once again. Iago uses another aporia to sway Othello when he says ‘For Michael Cassio,/I dare be sworn, I think, that he is honest’ (3. 3. 127-8). The two caesurae in this line emp hasise the daring and the thinking, both expressions of doubt. Therefore, Iago weakens his own point so that Cassio’s honesty is subject to much doubt in Othello’s mind. Furthermore, line 128 has eleven syllables, by contrast to the rest of the passage’s lines which, written in iambic pentameter, have ten syllables.This extra syllable does not fit in with the meter, and so implies that Iago’s claim that Cassio is honest is not quite correct: the word doesn’t quite hold. Once more Iago is knowingly undermining his statements to inflate Othello’s doubt that they are true. Moreover, in this line Iago says that he ‘dare be sworn’ that Cassio is not cheating with Desdemona. Using the word ‘dare’ insinuates a risk in doing so and, what’s more, this phrase uses vocabulary often used in law courts, which entails a crime.This phrase which seems to intend to comfort Othello is actually a threatening accusation against Cassio (and hence Desdemona). Later on, once Othello seems completely certain of his wife and Cassio’s guilt, Iago uses similar subliminal influencing to beguile Othello into killing the two. He says, as the two are kneeling and promising that they will unite to achieve revenge, Iago says: ‘†¦ Iago doth give up The execution of his wit, hands, heart, To wronged Othello’s service’ (3. 3. 468-70).Using the word ‘execution’ with its double meaning while talking about revenge implants the idea into Othello’s mind that his revenge should take the form of murder. Iago reinforces this shortly afterwards by accepting Othello’s order to kill Cassio, and then saying ‘But let her live’ (3. 3. 477). In this way Iago is influencing Othello to do the exact opposite of the words’ surface meaning by reminding him of how he hasn’t ordered anything to be done about her and, since Othello’s hatred for Desdemon a is currently at its peak, it is the perfect time to induce an order for murder out of him.Iago’s subliminal influences also come in the form of getting into Othello’s head in order that he may be more subject to passion than any rationality and therefore believe more of what he is told and leap to more rash conclusions and decisions. For instance, Iago gives supposed evidence of Desdemona’s affair by talking about seeing Cassio using a handkerchief of Desdemona: ‘I know not that, but such a handkerchief, I am sure it was your wife’s, did I today See Cassio wipe his beard with’. (3. 3.440-2) This powerful visual image of Cassio using a handkerchief, which Othello so cherishes and which represents his love for Desdemona, in such a base and unrefined way is likely to cloud Othello’s good judgement and have his impulses lead him to accept what Iago says as the truth. Iago also tries to get into Othello’s head by bringing up past w ords when he says ‘She did deceive her father, marrying you’ (3. 3. 209), which calls back to the powerfully resonant lines of Brabantio in Act One ‘Look to her, Moor, if thou hast eyes to see:/ She has deceived her father, and may thee’.Iago’s paraphrasing of these lines serves to convince him of Desdemona’s deception by convincing him that it was fated, and these lines which are haunting for Othello do this successfully. The final factors that render Iago so effective at convincing Othello are his flexibility and competence at tailoring his persuasive tactics to Othello’s emotions and vulnerability at any time, and his brilliant sense of timing. Iago seems to know exactly when his intervention is or is not required; for instance when Desdemona starts talking about how much she likes Cassio andhow she sometimes talks badly about Othello behind his back, Iago stays silent for minutes despite being in the scene, because his plan is going well as Desdemona damages her relationship with Othello on her own, Iago’s plan having previously been set, and the current dialogue does not need to intervened with or adjusted for the plan to work. This is testament to Iago’s flexibility, which is also demonstrated when Othello demands ocular proof of Desdemona’s infidelity.To deal with this, Iago uses Desdemona’s handkerchief which he has just been given to quickly devise a plot which later serves as ocular proof for Othello. Iago here knew that Othello needed to see the ‘ocular’ proof quickly while he was still vulnerable, and Iago’s thinking on his feet led to Othello being even further convinced by his supposed theory. Iago also displays an excellent ability to assess how vulnerable Othello is at any point, and hence how bold he can be.For example, only once Othello is vulnerable enough and he knows that he is safe does Iago first explicitly suggest adultery: he says ‘That cuckold lives in bliss/ Who, certain of his fate, loves not his wronger’. By claiming that confusion is worse than both ignorance and certainty, Iago is both sympathising with Othello and implying that he now may as well know, thus explicitly suggesting Desdemona’s infidelity in the safest possible way. Furthermore, when a depressed Othello says ‘And yet how nature, erring from itself-’ (3. 3.230), Iago senses the weakness and cuts Othello off, then delivers a long speech about the absurdity of Othello’s marriage and convinces him of this fabricated affair. In conclusion, Iago draws Othello in and then skilfully persuades him that Cassio and Desdemona should die by using an array of linguistic and rhetorical tricks and by paying close attention to Othello’s sentiments and desires so that he is transformed from not suspecting anything to wanting to kill his wife and her alleged lover within three days. Iago uses his own skill and his knowledg e of Othello’s jealous nature to achieve his sinister ambitions.