Create a 2015 campaign for Turkish Airlines in Chinese Market Coursework

Create a 2015 campaign for Turkish Airlines in Chinese Market - Coursework Exampleestablish an effective marketing pleat and the promotional mix the company needs to establish an effective and efficient market communication outline (Kola & Akinyele, 2010). Communication is very important for building a sound relationship between the organization and its stakeholders. market communication is considered as a strategic tools and tactics, to get the desired marketing feedback. These strategies support the company to commit the target markets for further expansion of the business to gain market sh are and high profitability. There are several marketers derive benefits by applying the marketing communication mix. Moreover, marketers will be benefited by the application and bankers acceptance of marketing communication, which will be helpful to understand about their competitors (Fill & Jamieson, 2006). In this paper, the objective is to frame a campaign regarding the establishment of Turkish airlines in the Chinese market with the help of marketing communication plans.The Turkish Airliners is one of the renowned airlines of Europe. Most of the times, the Turkish Airlines is known as a Flag Carrier Airlines. The drumhead quarter of the Turkish Airlines is in Istanbul. It was founded in the year 1933 in Turkey. The main aim of the company is to come through cargo services to its customers in the domestic help and international base. It provides services in about 41 and 206 domestic and international airports respectively. It is considered worlds fourth largest carrier airlines in terms of serving about 247 destinations to its customers (Turkish Airlines, 2012). As per the ranking is concerned in the year 2014 it is 5th in the airline industry (Skytrax, 2014). Now, the Turkish Airlines is onerous to establish its business in the market of China. However, the Turkish airlines are one of the famous airlines of Europe except it did not get the much success in cap turing the Chinese market (1Turkish Airlines, 2012).The objective of the study is to jut out that an effective