Marketing Assignment Essay Example | Topics and Well Written Essays - 250 words

Marketing Assignment - Essay physical exerciseB2B transactions primarily target companies and other wholesale buyers (Pollick). We can say that B2B marketing is one of the approximately cost effective ways to reach international customers. B2B transactions are generally high take aim and more logical as compared to C2B. In B2B marketing, marketers post a detailed offer regarding their products in gild to find appropriate buyers for those products and the buyers decide to buy the products based on the offer. Whereas in C2B, sellers use online auction sites to carry their products for bids and sell the products to the company who places the highest bid. B2B marketing is somewhat more complex as compared to C2B. The major difference amidst C2B and B2B is the types of parties involved in both modes of transactions. In C2B, a consumer sells something to some other business or a company, whereas in B2B, a business party, such as manufacturer or retailer sells products to other manufa cturers or retailers using online auction sites in most cases. Works Cited Pollick, Michael. What Is B2B?. Wisegeek.com, 17 Apr. 2011. Web. 17 Jun. 2011.